HUGO by Ugo Boss
The new Hugo by Hugo Boss collection will be presented in Milan, on the occasion of Mido, by Safilo group, world leader in the production of high quality and luxury glasses. The launching of this collection will follow at short distance that of Boss by Hugo Boss, which is obtaining a huge success all over the world. Eyewear frames in minimal style and sunglasse with a vintage appeal, interpreted according to modern taste, make up the new Hugo collection, which is inspired to the most innovative concepts of "industrial design". Superior quality materials combine with a refined chromatic range to create a determined and distinguishing look. Male sunglasses draw on the '70s style, to which is given a modern interpretation thanks to such features as wide lenses and temples ending in acetate fastenings, with the "arrow-point" shape typical of the Aviator collection. Female sunglasses, made of anallergic and ultra-light materials, like titanium and betatitanium, present wide and squared shapes which are completed by thin temples, where the logo is visible. A wide chromatic range is available, from palladium with grey lenses, to dark ruthenium with blue lenses, until brown with polarized lenses, which allow optimum vision acuity. New male eyeglasses frames are characterised by a stark contrast between betatitanium ultra-slim profiles and extra-large shaped temples, in which the logo is impressed by laser. Colors range from opaque black to palladium and bronze tones, which perfectly match with smoke or shaded grey lenses. The models in titanium, where the logo stands out from classic colors such as red havana, striated havana or black, show neat lines that provide a distinctive and original style.
Hugo by Hugo Boss collection will be available in Hugo Boss official retail shops and in the most exclusive optics' shops.